LAS VEGAS, NV -- NAB 2014 -- NVIDIA (booth SL 6825) today announced its GPUs are powering the upcoming releases and new GPU-accelerated features of Adobe® Creative Cloud™ video applications, such as Adobe Premiere Pro® CC, Adobe After Effects® CC, SpeedGrade CC, Adobe Media Encoder (AME), and Adobe Anywhere. The upcoming releases were revealed by Adobe at the National Association of Broadcasters (NAB) Show.
NVIDIA's GPUs are a "must-have" tool for Adobe video professionals -- enabling the fastest performance across the widest range of Creative Cloud applications, whether working in HD or 4K, desktop or mobile, workstation or cloud. NVIDIA and Adobe have engaged in a long-standing effort to develop unmatched GPU-accelerated features designed for professional Video Editors, VFX artists and Colorists.
The latest version of Adobe Premiere Pro CC will add a significant speed and efficiency improvement to 4K workflows by enabling GPU debayering for real-time RED Camera media 4K playback on NVIDIA GPUs. Before this new GPU feature was added, Adobe Premiere Pro CC editors needed an additional dedicated RED ROCKET card. Fast GPU debayering is a boon for video editors, adding more choices for fluid video workflows while managing costs.
Additionally, the latest version of Adobe Premiere Pro CC offers new GPU-accelerated Mercury Playback Engine features for real-time playback, including Master Clip Effects to enable all changes to be applied to sub-clips, as well as Feathered Masking for automatic image tracking. These new GPU-powered features add to the growing list of GPU optimizations within Adobe Premiere Pro CC and throughout Adobe Creative Cloud applications.
Other key NVIDIA GPU-driven benefits for video editors using Adobe Creative Cloud include:
"Video pros are constantly looking for speed, efficiency and a better interactive experience," said Simon Williams, director of strategic relations at Adobe. "Adobe leverages as much NVIDIA GPU compute and graphics performance as possible. The engineers at Adobe and NVIDIA collaborate to make sure that new features across Adobe Creative Cloud are infused with the added power to let video editors and motions graphics pros work in real time."
"GPU acceleration is one of the keys to a consistently powerful suite of Adobe Creative Cloud solutions for video pros. And that's why we continue to work so closely with Adobe to develop innovative new technologies that make it faster and more intuitive for creative pros to focus on making amazing productions," added Greg Estes, GM, Media & Entertainment and VP, Marketing, Pro Visualization for NVIDIA.
"NVIDIA's Quadro K6000 GPU is a great alternative for GPU-accelerated debayering, transitions, color grading and more for RED camera users," said Jarred Land, President, RED. "The addition of GPU debayering in Adobe Premiere Pro CC extends more workflow flexibility to video professionals with the RED camera while still leveraging the NVIDIA GPU features that they know and love."
The following demos will be available throughout NAB in the NVIDIA and Adobe booths, showcasing the power of NVIDIA's Kepler GPU architecture for the most powerful performance in Adobe Creative Cloud:
To learn more about NVIDIA and Adobe's collaborative relationship, watch this video.
Adobe at NAB
At NAB 2014, Adobe is announcing plans to significantly update all the video apps in Adobe Creative Cloud™. These new major updates and innovations, expected to ship in the first half of the year, include Adobe Premiere Pro CC and Adobe After Effects® CC and are designed to make everyday tasks easier and faster enabling video professionals to create stunning videos, TV shows, films and commercials more efficiently. Adobe is also revealing new features for Adobe Anywhere, the collaborative workflow platform that empowers enterprise broadcast companies with distributed teams, using Adobe professional video apps, to work together as they access and manage centralized media and assets across virtually any network. See Adobe at NAB in Booth SL3910. Learn more at: http://adobe.ly/1hucPrO
NVIDIA at NAB
NVIDIA's GPU technology is enabling "4K your way" at NAB 2014. NVIDIA is the engine driving the media and entertainment industry, accelerating more than 150 software applications and turnkey solutions. Whether it's 4K or HD, cloud-based or workstations, desktop or mobile, broadcast or post, NVIDIA GPUs are the choice of creative professionals worldwide. See NVIDIA technology in action in booth SL 6825 at NAB, and in over 75 partner booths throughout the show.