TAIPEI, TAIWAN -- COMPUTEX 2010 -- 3D is hot. With recent movie box office bonanzas such as Avatar, Alice in Wonderland, and Clash of the Titans, it's clear that consumers are embracing the new immersive experience that 3D movies have to offer. With the proliferation of 3D content, ranging from videos, to photos, to interactive gaming, consumers are left with the tricky proposition of how to bring that 3D experience home. There may be some who are interested in the experience that a 3D television might bring, but another more intriguing and ultimately more flexible solution, is a new category of PC called the "3D PC," which is being debuted at Computex this week by NVIDIA and an ecosystem of 3D partners, including Alienware, ASUS, Dell, Microsoft, Toshiba and others.
By definition, a 3D PC is a desktop or notebook PC that meets the following minimum requirements:
- Includes a pair of 3D active-shutter glasses (like the 3D Vision kit from NVIDIA), the only solution to provide full resolution 3D to each eye.
- A 120Hz 3D-capable display in the form of a desktop LCD monitor, a 3D projector, a 3D TV, or a notebook PC with an integrated 3D-capable LCD.
- A discrete graphics processor (like a GeForce® GPU from NVIDIA) that is capable of delivering high definition imagery to the 3D display
So what does this mean for the consumer?
Well, we are at the beginning of a 3D entertainment revolution with 3D being introduced in numerous forms of visual entertainment. From Hollywood movies, to live 3D sporting broadcasts, to games, and photos, the content is already here for consumers to enjoy today. And a 3D PC is the easiest way for consumers to enjoy rich 3D experiences in the home.
To help consumers make the right decision when evaluating a new PC purchase, many OEM and system builder Web sites will now feature a new category called "3D PC," from which consumers can select the right platform for the right budget. For consumers wishing to upgrade their existing PC, worldwide e-tailers and retailers will now feature branded 3D PC components, so consumers will know they are suitable for building a PC capable of running 3D content.
So what exactly can you do with a 3D PC?
You can play games. NVIDIA for example, has been working closely with game developers and today there are more than 425 PC games that work beautifully with NVIDIA 3D Vision technology, the industry's only complete, consumer 3D PC solution.
You can view and edit 3D photos. Camera manufacturers such as Fujifilm and Sony are bringing 3D digital consumer cameras to market so you can take and view 3D photos on the new 3D PC.
You can view the Web in 3D. NVIDIA has been working with Adobe and Microsoft to enable live streaming of 3D video, which looks fantastic. Sites like YouTube already have over 1,000 3D videos available for streaming and these libraries will only continue to grow. In addition, the recent Masters golf tournament, which was the first major sporting event to stream live 3D over the Internet, shows the immense potential for this new way of consuming 3D content.
You can watch Blu-ray 3D movies. Working with partners like CyberLink, who produce the world's leading software players for the PC, consumers can watch the latest Hollywood 3D blockbusters, in the privacy of their own home -- accelerated by the GPU, and without the sticky floors.
Kicking off at Computex this week, many major 3D PC partners are showcasing their new 3D desktops, notebooks, all-in-one PCs, displays, and the latest 3D content, including games, movies, and photos. NVIDIA is leading the way with its 3D Experience Center housed in a 1400 square meter tent. Inside will be the largest collection of 3D PC technologies ever seen.
- "ASUS has a strong track record of pioneering new categories of PCs, as we did with the netbook," said Jerry Shen, CEO of ASUS. "Now ASUS is very bullish on developing the 3D PC category by shipping notebooks, desktops and an all-in-one PC equipped with NVIDIA 3D Vision. We believe that all entertainment-based PCs will become 3D capable within a few years."
- "People wondering where the cool 3D content is, need to look no further than a 3D PC," said Hidehito Murato, Chief Marketing Executive at Toshiba. "We embrace the advent of 3D Vision-based notebooks which allows users to go 3D 'on the go'. This is by far, one of the most captivating technologies ever introduced on the PC and has uses for practically every type of digital entertainment. The era of 3D is upon us!"
- "The 3D PC will accelerate the development of stereoscopic 3D as it brings a wealth of 3D content -- games, movies, photos and the internet -- into the 3D ecosystem," said Eisuke Tsuyuzaki, Chief Technology Officer, Panasonic Corporation of North America. "Now with the HDMI 1.4 standard, 3D PC content can be easily enjoyed on large-screen plasma Full HD 3D TVs, whose fast refresh rates and deep black levels make for a more immersive and magical gaming experience."
NVIDIA 3D PC System Builder Partners
NVIDIA 3D PC information
Research Note by analyst Roger Kay, "Evolution Toward the Third Dimension"
NVIDIA 3D Vision PC Logo (.zip format)
Tags / Keywords:
3D, 3D PC, PC gaming, 3D TV, HDTV, NVIDIA, Blu-ray 3D, 3D Vision, 3D glasses, ASUS, Fujifilm, Sony, Toshiba, Panasonic
NVIDIA (NASDAQ: NVDA) awakened the world to the power of computer graphics when it invented the GPU in 1999. Since then, it has consistently set new standards in visual computing with breathtaking, interactive graphics available on devices ranging from tablets and portable media players to notebooks and workstations. NVIDIA's expertise in programmable GPUs has led to breakthroughs in parallel processing which make supercomputing inexpensive and widely accessible. The company holds more than 1,100 U.S. patents, including ones covering designs and insights which are fundamental to modern computing. For more information, see www.nvidia.com.
Certain statements in this press release including, but not limited to, statements as to: the 3D entertainment revolution; and the benefits, features, impact and capabilities of 3D PC hardware and software, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: development of more efficient or faster technology; design, manufacturing or software defects; the impact of technological development and competition; changes in consumer preferences and demands; customer adoption of different standards or our competitor's products; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the fiscal period ended May 2, 2010. Copies of reports filed with the SEC are posted on NVIDIA's website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.
© 2010 NVIDIA Corporation. All rights reserved. NVIDIA and NVIDIA 3D Vision are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.
"The Acer GD245HQ 1080p monitor is designed for the graphics-intensive, win-or-lose moments of today's full HD 3D games, videos. Therefore, it was logical for us to partner with NVIDIA to bring the first Full HD 3D Vision monitor to market. This is a transformational 3D experience that you have to see to believe."
-- Arthur Pai, associate vice president, Digital Display Business Unit, Acer Inc.
"We are excited about the advent of the new 3D PC product category. As the interest in 3D continues to pick up momentum, adding bona fide 3D PC notebooks to our lineup will help consumers choose the right notebook for their 3D needs."
-- Stephen Chien, VP of Sales and Marketing, Clevo
"We are excited about incorporating the new 3D PC category into our mix of gaming desktops. As 3D gaming technology continues to evolve, integrating 3D PCs into our product lineup is essential to provide consumers the perfect solution for 3D gaming and entertainment."
-- Eric Cheung, CEO, CyberPower
"When combined with NVIDIA's accelerated Blu-ray 3D video decoding, PowerDVD 10 Mark II is the ultimate way to enjoy 3D movies at home. With active shutter glasses like NVIDIA's 3D Vision, consumers can enjoy sharp, clear 3D images that look so good you forget you are looking at a display."
-- Alice H. Chang, CEO of CyberLink
"When NVIDIA first demonstrated the 3D Vision capabilities of their video cards, we were shocked. To see true depth and realism brought to games, especially first person shooters, it just opened up a new level experience for us gamers. I believe 3D gaming is the most exciting thing to happen to PC gaming in a while because though games may get more graphically detailed, 3D Vision adds that intense realism to gaming. The type that pulls you into a gaming experience like nothing else."
-- Rajeev Kuruppu, Director of Product Development, Digital Storm Online
"As we continue to raise the performance bar on next generation graphic capabilities, the new NVIDIA 3D PC platform will undoubtedly be a win with visual performance hungry enthusiasts, and iBUYPOWER is proud to offer our customers this superior computing experience."
-- Darren Su, Executive Vice President, iBUYPOWER
"3D has momentum, and we are excited to be a partner in bringing 3D entertainment to the PC. Together with NVIDIA 3D Vision technology, our 3D streaming capabilities provide the highest quality experience for enjoying movies, sports, music and more all from your PC. And now as a result, content owners have an additional distribution outlet, other than theaters and TV's, from which to release and monetize their 3D content."
-- Mio Babic, Founder and CEO, iStreamPlanet
"LG believes that one day all displays will become 3D capable. Therefore we have made major commitments to the development and capacity for 3D displays. We are delighted to partner with NVIDIA to build a 3D PC category for consumers to enjoy."
-- Jaeho Sung, Business Development Leader, LG
"Everyone at MAINGEAR has been really excited about the 3D PC category. From media center PCs to gaming computers, we're finding there is a lot of momentum in the market for 3D enabled PCs and we are making sure we have the right solutions for our customers."
-- Wallace Santos, CEO and Founder, MAINGEAR